In 2022, Russians became more and more interested in skiing, the most popular slopes in Turkey, Georgia, Montenegro and Sheregesh, a joint study was shown by advertising program analysts and author tours marketplace YouTravel.me, and the results were reviewed by Gazeta. ru.
Skiing and snowboarding are mostly done between the ages of 25-44.
The adrenaline rush, extreme sports and beautiful scenery attract Russians to ski and snowboard on the slopes. It is noteworthy that the ratio of men and women is approximately the same among those who are interested in a ski holiday. 51% of men and 49% of women are interested in snowboarding and skiing. The core of skiers is the age group of 25 to 44, making up more than 60% of the total audience.
Skiers are more interested in financial services, cars and bikes, while snowboarders are more interested in video games, movies and household goods. Compared to 2021, both categories lost interest in books and business services.
“In 2022, the income of winter sports enthusiasts has shifted to a high level: 46% of snowboarders and 44% of skiers have this level. Such results of the study can indicate that the cost of equipment and winter recreation as a whole has increased significantly, says Anatoly Novozhilov, Head of Development of Advertising Services to the Platform.
Most often, Russians are interested in skiing in the first half of the year, since such trips are best planned close to the start dates – the peak of the season falls on winter and early spring. In 2022, the biggest increase in the interest share was in April. This is due to the increase in prices for vacations abroad, and at the end of the season, domestic ski resorts begin to offer discounts, including on professional equipment.
Overall, the number of travelers taking ski tours in 2022 increased by 59% compared to 2021. In January-February alone, travelers booked 66% of all tours sold in 2022.
The most popular overseas tours are Turkey, Georgia and Montenegro. In Russia, skiers most often choose the slopes of Sheregesh, the Kola Peninsula, Kamchatka and the North Caucasus (Elbrus, Dombay, Arkhyz).
On average, in 2022, Russians spent 39,816 rubles on flightless ski tours, which is 8% more than in 2021. The most expensive ski tours are to Kamchatka, their maximum cost for 6 days without a flight was 56,800 rubles. The most budgetary tours are to the North Caucasus, their cost starts from 13,500 rubles per person for 3 days.
According to the share of interest in skiing and snowboarding in 2022, the leaders were residents of the Moscow region, which accounted for 29% of the total annual number of users. Second place is St. Petersburg (8%), followed by Krasnoyarsk Territory (6%), Kamchatka (4%) and Primorye (3%).
Residents of the Altai Territory, Kaluga, Kemerovo and Kostroma regions also became more and more interested in such sports. The increase in ski demand was facilitated by the opening of special equipment shops and ski resorts. By comparison, residents of Karachay-Cherkessia, North Ossetia, the Ulyanovsk region and YNAO show the least interest in skiing and snowboarding.
Previously reportedThat the demand for outdoor activities in South Korea has increased among Russians.
Barbara Dickson is a seasoned writer for “Social Bites”. She keeps readers informed on the latest news and trends, providing in-depth coverage and analysis on a variety of topics.