According to Tiffany, director of national group training, “People look to group training for an experience with amazing aesthetics and lighting, incredible sound, and instructors who know how to engage and motivate. And if they can’t find this in your gym, look elsewhere.”. This is undoubtedly one of the main motivations behind the creation of the new boutique concept. Studio X Presented by World Gym.
Little but self. From multiple studios to 1 all-in-one studio.
This new concept of group training also impacts significantly reduced areas. World Gym COO Jarrod Sarraco said:We’re seeing a huge shift in consumer behavior. We would build gyms with multiple rooms – one main room Les Mills, one for cardio and toning, one for cycling and another for mind and body activities. We are now seeing more HIIT or training in private studios. With Studio XWorld Gym returns to an all-in-one studio solution that offers everything multiple centers do while increasing engagement and added revenue”
Spanish technology to create a unique experience
For World Gym, technology plays a key role in ensuring that the member experience is different. According to Tiffany”software loot is the brain of the room. It automatically controls and synchronizes the lights, music, visual effects and timing for us. This allows our instructors to focus on encouraging and creating valuable interactions with class participants.”
Integration with Myzone wearable technology
Participant motivation during Studio X sessions is increased by the integration between Bootiq and Myzone. This integration provides a real-time display of all participants’ heart rate, and according to Myzone Sales Manager Ron Sobiek, “a unique ensemble effect is created when all participants reach the same heart rate zone and hear an audible notification as the lights change color”. In Tiffany’s words, “The integration between Myzone and Bootiq is like a perfect marriage that can take our members’ experience to the next level.”.
On the other hand, the 2022 ACSM publication on fitness trends already featured wearables as the number one trend, and it’s certainly true that many boutique concepts are using these wearables to connect more and motivate users.
control and consistency
For the international chain of gyms, maintaining a level of quality during sessions is vital, so they have already started certifying their trainers. According to Tiffany, every time people return to a Studio X session, they want consistency and confidence in knowing that they will have an experience that lives up to their expectations. In this sense adds Tiffany”Bootiq makes this very easy for us as it acts as a guide that allows us to control and ensure consistency across the organization.”.
Support for the creation of boutique concepts
Bootiq was created by the company Pavigym, thanks to the work of a team of 15 engineers and fitness experts for 2 years. For Pavigym CEO Marcos Requena, Bootiq responds to a growing market need and adds: “The creation of boutique concepts is something we’ve already seen in other market leaders and it succeeds in enhancing the experience of its users. At Pavigym, we devote a lot of resources to delivering technology that enables us to create experiences that exceed user expectations. Bootiq is a platform born from listening to the needs of our customers and where we succeed in giving them everything they need to make their boutique concept a successful reality.”.
Source: Informacion
Christina Moncayo is a contributing writer for “Social Bites”. Her focus is on the gaming industry and she provides in-depth coverage of the latest news and trends in the world of gaming.