In 2023, during the spring months, the average transaction value for buying an electric scooter in Russia fell to around 13.5 thousand rubles, representing a 13% decrease from the same period in the previous year. This figure comes from the analytics service Check Index and was reported by Vedomosti. The shift highlights a wider market trend where more affordable models entered the lineup, expanding consumer choice and shaping spending patterns within the category. (Source: Check Index; Vedomosti)
Market observers from the Czech Index and several marketplaces noted that the growing product assortment contributed to smaller average bills. Russians increasingly gravitated toward budget and midrange models, helping explain the compression in per‑unit spending even as the market broadened. The diversification sustained consumer interest and supported continued momentum in a year marked by shifting price dynamics. (Source: Czech Index; market participants)
Despite the dip in average spend, unit sales rose in real terms in 2023. For example, online retailers reported notable volume gains: Wildberry recorded a 2.7x increase in scooter sales, Ozone saw a 2.3x rise, and Sbermegamarket posted a 1.7x expansion in the same category. This divergence between ticket size and quantity signals a consumer shift toward more accessible options while overall demand remained resilient. (Source: Wildberry; Ozone; Sbermegamarket; market data)
Data from F+ tech-Marvel indicate that roughly 90.3 thousand electric scooters and electric unicycles were sold across the Russian Federation in the January–March 2023 period, up about 80% from the first five months of 2022. The leading brands — Kugoo, Ninebot, and Hiper — accounted for substantial portions of the market, securing approximately 23.6%, 16.16%, and 11.2% of sales, respectively. This brand concentration underscores consumer trust in lower to mid‑tier models, while premium offerings held a smaller yet meaningful share among enthusiasts and commuters. (Source: F+ tech-Marvel; market shares)
Looking ahead, the electric micromobility segment in Russia and neighboring markets has continued to attract attention from international shoppers, including buyers in Canada and the United States who monitor price points, warranty terms, and after‑sales support when considering cross‑border purchases or imported inventories. The trend toward affordable, reliable mobility solutions remains a common thread across regions, even as local market dynamics and regulatory environments shape the pace of growth. (Attribution: market analytics reports)
Additionally, the toy sector witnessed a notable development as Hasbro announced the resumption of Furby electronic toy sales, signaling how broader consumer electronics brands are recalibrating distribution strategies in response to evolving demand patterns. This mirrors a wider trend of legacy toy and electronics players revisiting product lines that blend entertainment with small‑scale tech. (Source: brand announcements; market watchers)