Chip broadcasting specialists recently evaluated and ranked seven televisions across a range of prices, focusing on the latest releases from several major brands. The goal was to guide buyers toward strong performers that deliver solid value and modern features without sacrificing picture quality or user experience.
Leading the lineup is the Xiaomi TV A Pro 65 2025, priced at 56 thousand rubles. This sizeable 65-inch QLED model offers MEMC technology to maintain smooth motion, making fast-paced sports and action scenes feel more natural. It runs on Google TV, enabling easy installation of a wide array of third-party apps and streaming services, which enhances overall versatility for gaming, entertainment, and productivity tasks.
Close behind is the Samsung UE65AU7101UCCE, listed at 54 thousand rubles. It is a 65-inch 4K television with HDR support and a dedicated game mode. Unlike the Xiaomi, it relies on Samsung’s Tizen platform, which provides a different app ecosystem and navigation experience that some users prefer for smart-TV reliability and performance.
The third model in the ranking is the Philips 70PUS8108/60, offered at 75,500 rubles. This expansive 70-inch screen supports Dolby Vision, Dolby Atmos, and HDR10+, pairing high dynamic range with immersive audio. Philips combines these features with its own Smart TV platform, and a standout feature is Ambilight, a responsive backlighting system that synchronizes with on-screen actions to extend ambiance beyond the display itself.
The fourth spot goes to the Hisense 75A6K, priced at 62 thousand rubles. This large 75-inch set uses Direct Full Array backlighting to ensure even light distribution across the panel. It also provides strong sound performance and an immersive viewing experience thanks to DTS Virtual:X technology, and it includes a dedicated game mode for responsive play.
Fifth on the list is the LG 75QNED816RA 2023, with a price tag of 167 thousand rubles. It leverages QNED and NanoCell technologies to deliver bright, vivid imagery with wide color coverage. Gamers will appreciate a 120 Hz refresh rate, which helps keep motion smooth, and its 75-inch panel size makes it a compelling option for dedicated home theaters or large living rooms.
The sixth model is the Samsung QE77S90CAUXRU, available for 383.5 thousand rubles. This OLED television offers a 77-inch display with superb color accuracy and deep blacks. It supports 144 Hz and Motion Xcelerator Turbo Pro for fluid motion in dynamic scenes, and the Quantum 4K processor uses artificial intelligence to upscale content to near-4K quality, enhancing older films and streaming content alike.
Finally, the most expensive set in the ranking is the Sony XR-83A80L 2023, priced at 653 thousand rubles. The standout here is the monumental 83-inch OLED matrix, paired with true 120 Hz capability and premium sound from a robust 60W speaker system. The television is also optimized for gaming, aligning with the brand’s long-standing association with PlayStation hardware and exclusive titles that demand high performance and cinematic quality.
Previously, analysts noted that Russians are increasingly allocating higher budgets to refurbished smartphones, signaling a broader trend of premium technology purchases. The rise in willingness to invest underscores the growing importance that consumers place on display quality, smart features, and overall user experience when selecting a new television. This shift mirrors global market movements where larger sizes, better HDR capabilities, and smoother motion processing are key differentiators for mainstream shoppers seeking longevity and enjoyment in home entertainment systems.