The creators of the ‘Despecha’ dance did not see anything difficult: the black hole of designing a choreography on Tiktok

Join arms at abdominal level, balance, cross these extremities and use your hand like a phone. These simple steps are part of the choreography. be disgusted He Alexander (Alex) Chentsov The 41-year-old Ukrainian, who has lived in Huelva for seven years, created in 15 minutes to dance with his daughter, Arina, 12, on his TikTok account. They had attended the Rosalia concert in Seville a few days ago and heard one of the most recurring tunes there for the first time this summer.

Her dance was growing on the social network. One night, while Arina was asleep, Alex saw Motomami reproduce these movements in a video that was recorded first behind a car and then in an environment resembling a track. “axislearning the next nail, he promised “Catalan. And it did. Faced to the sea and accompanied by a friend, he reproduced the choreography that Alex and Arina released days ago and referred to them as the creators of these moves. That clip accumulates more 95 million views and 6.6 million likes‘.

@rosalia BabY don’t call me Dc @Alex Chentsov ♬ AGAIN – ROSALÍA

Famous dances accompanying his poems “babydon’t call me i’m here occupy“forgetting your sicknesses”, “your goat has lost you from neglect and I don’t believe in avoidance” or “with me the sun is as hot as an ice floe” replaced mechanical movements in 2022. asereje, Macarena anyone stop it decades ago. Fashion choreographies are no longer learned in town squares. dancers amateur Now they reach the learned discos thanks to TikTok.

The following video was posted on the account of Alex Chetsov and Arina, who started TikTok in 2019: be disgusted accumulates 3.3 million views with more visits. famous tiktokers Lola Lolita, Sofia Surfers or Riverss, singer Edurne and a small group of Betis players also participated flow. And with them, their millions of followers have included these moves on their list of prohibited steps. But the Ukrainian creators didn’t get paid to create the dance, and the visibility this viral video gave them on TikTok earned them little money.

@alexchentsov

Finally the whole trend DC: we

♬ booty mix – Alex Chentsov

“They don’t pay much”reassures Alex in a joint conversation with his daughter with EL PERIÓDICO DE ESPAÑA. Despite the fact that this social network does not have separate revenue statistics, this Ukrainian calculates that for every million views, they “pay between 10 and 30 euros”.

“There are months when 20 euros appear in your account; another month may be 10 euros, or even a month where you find yourself with 100”, continue. tik tokcular From @stiver06, Gijón Stiver and Dominicans living in Darling. Fans of bachata and salsa who invented a precedent for the song cailee From Luar La L, which was copied by Biei Posti, among others, they calculate that for every 100,000 views of a video, the app pays creators between one and two euros. “You earn one euro for every 1,000 views on YouTube, depending on the country”, that is, 50 to a hundred times moreAlex explains.

@stiver06 Freestyle #brothers #fyp ♬ Paro – Speed ​​Up TikTok – Nej’

It is a mystery to them that they know how to earn more income with their dance. “TikTok does not specify where the money comes fromif for difficulties viral, shared comments or posts. We don’t know this information,” Stiver and Darling say, although they understand that “it will depend on how hard you work in the app.”

Arriving in Spain when Euromaidan broke out in their home country, Aleksandr and Arina were hoping to receive a message from Rosalia’s team to cooperate together. “We dreamed of participating in the recordings. video clip be disgusted Even if we have to pay for it ourselves in Mallorca,” the father begins. Like many other tiktokers, they earn extra income through commercial deals with brands and artists like Colombian Shey, for which they design some moves.

TikTok dances help the artist rocket to the top of the charts. On platforms like YouTube, the rights to a song “always belong to the author,” meaning the person who receives the monetary reward. On the contrary, when one of the creators of choreographies is the most danced person on the social network, his income is minimal, while those who reproduce it are minimal. they don’t label loans Who invented these moves?

In Spain, this lack of recognition can be left in a timid protest for the commemoration of the true author of the dances. But more and more creators in the United States are turning to specialist lawyers to protect their work. Keara WilsonThe one who designed #SavageChallenge based on a song by Megan Thee Stallion, fought for over a year on social networks to find out that her choreography was copyrighted. His dance went viral in prison after he sang dozens of songs. influencers White copied it without mentioning the creator.

if your version wild Wilson, unless it is reproduced on credit appropriate to the inventor’s account. take legal action. Also, if the dance appears in a movie production or a video game, this young Ohio woman will be able to charge money to use the choreography.

“Choreographies are expressly recognized as an artistic manifestation and are protected by Article 10.1 of the Convention. Intellectual Property Law In Spain”, explains Miguel Aznar, partner of Balder IP Abogados.

Dances of Alexander and Arina Chentsov be disgustedor other challenges that go viral, like those of songs To shakefirst uploaded No signal anyone if you go, they can sue the plagiarist if they are used for a commercial purpose or for a purpose they do not agree with. If TikTok is the scene of this violation, there is also the possibility of condemning the post, and the sanction means they will delete the video and even the account of the person who seized its creation.

“No one wants to waste time and money reporting someone repeating the dance you created on TikTok. If an artist took these moves for their video clips from the app, pay choreographers and dancers, yes that would make sense,” Chentsov justifies. He knows the industry because he worked as a dance specialist in Kyiv, was a part of the Nike Elite Team with his wife and mother, Arina. Women’s gym in Huelva.

This Ukrainian family must then show that their dance is original “through drawings, sketches, photographs or a video,” showing that this choreography was born from them, says the lawyer. For the dances to be preserved, “no need to register” in national intellectual property institutions.

“If the choreography is original, fixed to a material support and they can show that it’s absolutely original, that no one has done it before, they can oppose another tiktoker on the social network for imitating that dance and sue for intellectual property rights,” exemplifies Miguel Aznar. This means that artistic representation is always more “hard to defend” than melodies. It doesn’t come, he adds, “due to the nature of the musical composition that is immediately preserved.”

Almost TikTok 1.4 billion users. “It’s really hard to defend your intellectual property rights to avoid an infringement with that number of members, when maybe only 0.05% of them are using your choreography,” Aznar says.

in the fields amateur social networks, it is unusual for those designing a movement success to save their work. But it is very common in the professional field. Rafael Mendez“At the theatrical level, when a company is formed and a work is made, you name it and register it,” assures one of our country’s outstanding choreographers.

This Spanish dance expert is particularly remembered for being a teacher of the dance discipline. Coward in the quad program Fame, let’s dance!, he warns social media creators that they “cannot apologize” if their choreography is copied by thousands of people. “They need to register flow and if not, you have to eat it. If you’re that professional and you’re such a super tik tok player, you have to react on a legal level as well,” he says.

When he is one of the most appearing television characters on currently unaired programs zappingFollowers of fame “They used my choreographies on YouTube“, but never cared, unless they were doing it on a “highly professional” level, “because it’s part of the game.”

During the recording of one of the seasons Fame, let’s dance!Méndez had to design 15 to 20 choreographies per week. on one occasion and “unconsciously” reproduced the work of a colleague What I saw in New York. “She was upset when she saw it, but I had so much work to do that I understood her as the typical singer to perform a colleague’s song. I didn’t have much success because of the overdose of choreography,” she admits.

The non-TikTok owner thinks the “dances” posted on the social network are “beautiful”. “We know it’s not a professional thing,” but it “underlines the spontaneity of people who don’t dance, or professionals who can create a dance. flowbecause flashy, funny and sexy“But against dance academies that offer tutorials on producing videos for TikTok.” That sounds creepy to me. It has nothing to do with a professional dance school,” she claims.

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