In the first nine months of 2024, smartphone sales in Russia increased by 13%, reaching RUB 522 billion. According to the results of this period, Xiaomi became the most popular smartphone brand in the Russian Federation. socialbites.ca learned about this from a report of the MTS company (available to editors).
By unit, the market reached 21.7 million devices. The largest sales increase (+97%) was recorded in the segment of smartphones costing 80-100 thousand rubles. One of the most important factors in increasing sales was the presence of artificial intelligence in some models. This segment accounts for 2% of all sales in the market. During the reporting period, sales increased in all price categories except the 50-60 thousand ruble segment. and smartphones worth up to 10 thousand rubles.
While Xiaomi maintains its sales leadership with a 24% market share in terms of units, Apple maintains its sales leadership with a 33% share.
The top 5 smartphone brands by unit sales in January-September 2024:
- Xiaomi – 24%;
- Techno – 15%;
- Realme and Samsung – 11% each;
- Infinix – 10%;
- Apple – 9%.
Top 5 smartphone brands by monetary sales for January-September 2024:
- Apple – 33%;
- Samsung – 17%;
- Xiaomi – 16%;
- Techno – 8%;
- Realme – 5%.
Previously at an iPhone parts manufacturing facility in India. dead fire.