Apple is preparing to implement a new system that will allow retail store employees to update iPhone software over-the-air without unpacking it before selling it. In this respect reports The MacRumors post cites a new Power On newsletter written by noted insider and Bloomberg reporter Mark Gurman.
Mark Gurman said the new patented system, codenamed Presto, is based on MagSafe and other wireless technologies and “looks a bit like a metal shoebox.” Presto will begin widespread distribution in the US in April 2024. Apple aims to have this technology in all retail stores in the USA by early summer.
Gurman first reported on the wireless system in October, describing it as a “standalone device in the form of a tablet” that retail store workers could place a sealed iPhone case on top of. The system turns on the iPhone internally wirelessly, updates its software to the latest available version, and then turns it off.
Apple developed Presto as a way to prevent iPhones from being sold to retailers with outdated software. For example, the iPhone 15 series came with iOS 17, but Apple released iOS 17.0.1 before smartphone sales began. The minor update was necessary to fix an issue that prevented data transfer from the old iPhone during the initial setup of the new iPhone.
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