In 2023, Russians spent $172 million (about 15.6 billion rubles) on games in the App Store. On this subject, with reference to the State of Mobile Gaming 2024 research on data.ai reports Kommersant’s newspaper.
It was noted that the amount of spending on mobile games in 2022 will be 19.2% more. Experts explain last year’s decline by the fact that similar amounts of payments began to be made outside the App Store through built-in payment systems without Apple’s knowledge. Moreover, even in this case, developers have to pay 27% commission to the company instead of 30% when making payments through the App Store.
Among global markets, Russia ranks 20th in spending on the App Store. The top three countries are the USA ($14.8 billion), China ($11.2 billion) and Japan ($8.4 billion). Unlike other countries, where payments in the App Store can be made using bank cards, mobile phone account, PayPal and local payment systems, in Russia users’ options are limited and they can only make purchases through telecom operators MTS and Beeline. This limitation on payment options may also affect the total amount spent by Russian users on games on the App Store.
On Android, the situation is exactly the opposite. Payments have been completely disabled on Google Play since March 2022. Moreover, users are prohibited not only from purchasing new applications, but also from updating applications they have previously purchased. According to the latest data.ai, the spending of Russians on Google Play in the Russian Federation in 2021 amounted to 715 million dollars (9th place).
Previously reportedApple will abandon the Apple ID brand.