The most popular headphones in Russia at the end of 2023 were copies of Apple AirPods. In this respect reports Kommersant cites a study by the analytical agency GFK.
157 thousand fake Apple-style headphones were sold in Russia in all of 2023. In second place in popularity was another imitation of Apple products – Hoco W35 headphones, made in the style of full-size AirPods Max. This model sold 73 thousand copies.
At the same time, original Apple headphones were not in great demand among Russians. According to major retailers, only 20 thousand AirPods were sold in 2023, which corresponds to 15th place in the sales rankings. TelecomDaily CEO Denis Kuskov explains this difference by saying that fake Apple headphones have a much lower price and a wide distribution channel through online platforms, the small retail sector and shopping malls.
According to MTS, the total volume of the headphone market in Russia in 2023 reached 30.6 million devices worth about 62 billion rubles. This is 43% more in physical terms and 23% more in monetary terms compared to 2022. The most popular turned out to be TWS headphones (True Wireless Stereo), which occupied 58% of the market in units and 72% of the market in money.
Previously reportedApple said AirPods 4 and AirPods Max with USB-C will be released in 2024.