The share of users switching from Android to iPhone in 2023 decreased compared to the previous year. In this respect testifies Report from analytics firm Consumer Intelligence Research Partners (CIRP).
According to analysts, 13% of new iPhone buyers in the US have used Android smartphones in the past. Moreover, in 2022, this value was 2 percent higher and reached a record level in the last five years. It is noted that the statistics do not include cases where the buyer already owns another Apple smartphone.
According to the CIRP report, the rate of people switching from Android to iOS in 2020 and 2021 was at the lowest level in the examined period, at 11%. Analysts also note that 85% of iPhone buyers have used Apple gadgets in the past, indicating high loyalty to the brand.
CIRP last year I learnedWhy are Android smartphone owners switching to iPhone? The main reasons were the obsolescence and degradation of the previous device, new functions and convenience of the iPhone. Some also choose the iPhone to more easily connect with loved ones thanks to FaceTime, iMessage and other benefits of the Apple ecosystem. It was also unexpected for many that in some cases the iPhone was cheaper than flagship Android smartphones with similar specifications.
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