In 2023, 8 million smart watches, fitness trackers and child locator devices were sold in Russia for 51.3 billion rubles; This is 41% more than the 2022 result in terms of units and 24% more in money. socialbites.ca was informed about this by the press service of MTS.
According to the retailer, smart watches will be the main driver of the market in 2023. Sales in this category reached 5.8 million devices; This is 82% more than last year’s result. In monetary terms, growth was 32%. In total, smartwatches now occupy 72% of the wearable electronics market in terms of units and 90% in terms of money.
MTS associates the increased interest in smart watches with a decrease in the average price and an increase in the range of products in the segment up to 20 thousand rubles. By the end of last year, the average price of smartwatches had dropped by 27%, compared to just 10% for fitness trackers and 3% for kid-finding devices.
During the year, 1.6 million fitness trackers were sold worth 3.8 billion rubles; this is 13% and 21% lower than the 2022 results, respectively. In total, fitness trackers take up 20% of the wearable electronics market.
Previously “Chinese” survived Samsung and LG are leaders in the Russian TV market.