The capabilities of artificial intelligence in some areas are already superior to those of humans. Algorithms solve a problem faster and respond more accurately when it comes to data processing. They help automate important processes in retail, industrial, banking and other sectors. In daily life, we interact with artificial intelligence through voice assistants, Face ID and translators. Creating blogs and websites is no exception. Many people use neural networks to create content strategy. digital instruments help analyze data, conduct SEO research, identify trends, and even discuss content topics. A chatbot can write an article for you or provide several headline options in just a few minutes. Some help personalize content by analyzing the target audience. There are also AI-based services that generate images and videos, restore old images and edit new ones, among other things. They are often used in marketing.
Last year Answers In the business-to-customer segment, artificial intelligence-based technologies were used 55-60% more frequently than in the previous one. The most popular were chatbots and voice assistants, as well as recommendation systems and programs for synthesizing sounds and images.
Artificial intelligence is expected to grow rapidly in Russia this year. This is due to government support, huge business potential and increasing productivity of computer systems. Major domestic players are paying more and more attention to the capabilities of neural networks. Representatives of the IT sector Of courseWe think that the fundamental potential of artificial intelligence can be revealed through mobile applications. With evaluation Experts say that 90 percent of internet content will be created by artificial intelligence by 2026.
However, unfortunately, unscrupulous businessmen do not always use neural networks for their intended purpose. As you know, every tool turns into a weapon in the wrong hands. Sometimes people deliberately turn neural networks into transmissions of their ideas. This is especially true for deepfake technology. Thanks to artificial intelligence, they create defamatory and fake videos. Not only synthesized voices, but also full-fledged digital copies of people can be used for fraudulent purposes. More advanced deepfakes will present us with a new ethical problem. At the same time, problems also arise in the texts created by artificial intelligence. All of these are unreliable, require fact checking, and sometimes contain semantic errors. If you publish such an article without correction, you run the risk of becoming a distributor of misinformation.
“The peak in the spread of fakes always occurs during extreme events. Today we are in conditions of an information conflict, where unfriendly countries are trying to destabilize the situation in our country. To do this, they use various tools, including libelous and false publications. Artificial intelligence, capable of producing an unlimited number of fakes, comes to the rescue This is where the attacker’s task is only to set the necessary parameters.
It is extremely important to control shocking news and video content. Russian legislation has been improved to combat the spread of misinformation. Sources who violate the law today need to remember the established responsibility. If the material was created on the basis of artificial intelligence technologies, this does not relieve distributors of liability,” says Alexander Malkevich, First Deputy Chairman of the Commission on Information Society, Media and Development of the Public Chamber of the Russian Federation Mass Communications.
Using artificial intelligence to create content leads to change not only in the digital environment but also in society. Cognitive deformations are already observed: we can perceive the robot as a real interlocutor, we establish a dialogue with it and blindly trust its explanations. It is becoming increasingly difficult to distinguish real truth from fake, creating an information bubble around us. Therefore, it is important not to forget the ethical side of the machine that it has not yet grasped.
“The development of artificial intelligence can no longer be stopped. Advanced technologies are increasingly entering our daily lives; It makes our lives easier by automating many processes. But there are always many obstacles on the way to progress, in this case they are security risks. The more capabilities AI acquires, the more ethical nuances emerge. Texts generated by neural networks may be erroneous and may contain actual errors. Deepfakes, which have become a favorite tool of fraudsters, also raise concerns. Just one video can mislead and sometimes shock millions of users. Creators of such videos can incite provocations and provoke political conflicts.
This is especially true for foreign chatbots that obtain information from foreign sources such as Google. Frankly, regarding subtle political issues, the American search engine has its own position, which often reflects only the point of view of the collective West.
When creating content, it is necessary to take a reasonable approach to the use of artificial intelligence and control the information provided. So far, machines cannot completely replace creators, and there is no point in speeding up this process. It is now important to maintain the balance between technological progress and guaranteed cybersecurity,” says Nikita Danyuk, member of the Public Chamber of the Russian Federation and First Deputy Director of the Institute of Strategic Studies and Forecasts (ISIP) of RUDN.