For the first time in history, manzana advanced SAMSUNG To be the most preferred company mobile phones sold all over the world. This is also indicated by the reports of two research organizations that put the giant of the bitten apple at the top of the podium in 2023.
According to the International Data Corporation (IDC) tracker, the US company’s total shipments in the last 12 months will be as follows: 234.6 million compared to 226.6 million that the South Korean company will register. The Chinese are behind it Xiaomi, Oppo And Transition. Although preliminary data, data from analysis agency Canalys also point in the same direction.
Apple was the only company on the podium in 2023. growth Annual positive. “Apple’s continued success and resilience is largely due to the growing trend of ‘premium’ devices, which now represent more than 20% of the market, driven by aggressive trade-in offers and interest-free financing plans,” he said. Popal is director of research at IDC.
historical turning point
If confirmed, these figures confirm a historical turning point. Samsung ‘was not the leader in global sales’ for the last timesmart phonesIt was 13 years ago, in 2010. So, the market mobile phone was very different: Finnish multinational company Nokia’s He led an industry with Apple and its iPhone was still marginal. It took second place behind the South Korean giant. LG Electronics, ZTE and the company formerly known as Research in Motion, manufacturer of the defunct product Blackberry.
He is the founding partner of the company Steve Jobs According to that report, it played a “fundamental role” in Samsung’s ouster. However, the South Korean giant’s loss of leadership is also due to fierce competition from companies such as: Huawei, OnePlus, Google anyone HonourUnlike Apple, the company also produces mobile phones for its operating system. Android.
Microsoft’s most valuable
Despite this milestone, this isn’t good news for Apple. The Cupertino-based company was ousted last Friday Microsoft The company he co-founded last year as the most valuable in the world Bill Gates It grew by 63% and increased its market value to 2 billion 920 million dollars. Apple grew by 35 percent and its value became equivalent to 2 billion 840 million. According to analysts, this ‘surprise’ stems from Microsoft’s aggressive and successful determination. artificial intelligence (AI) with his hand OpenAIcreator ChatGPT.
Apple became the most valuable company on the planet in 2011, when the iPhone revolution enabled it to overtake the oil company. ExxonMobil. He had enjoyed an almost uninterrupted reign ever since. However, 2024 may deepen the wound caused by Microsoft. Last year Apple saw mobile sales account for more than half of its sales. income-, computers Match and tablets ipad It has fallen for four consecutive quarters. Analysts predict that the decline, especially in iPhone 15 sales, will continue in the coming months. This is due to the declining interest aroused by the few new features of this new device, but also due to increased competition and other challenges. Chineseis its biggest market.