The press service of the social network reported that in 2023, the total income of writers using VKontakte’s official means of making money increased by 37% and reached 5.5 billion rubles.
At the beginning of the year, VKontakte introduced a new payment account from which creators can receive money directly. For more than six months, the social network to support freelance writers has provided wage increases equivalent to professional income tax. In the spring, the social network updated its affiliate program: new criteria began to better support engaged and thriving communities. Additionally, participants in the affiliate program begin to receive expert advice on creating and promoting content.
The number of users thanking authors by donating increased by 56%. The number of communities affiliated with VK Donut has doubled. It is now possible to send a one-time donation. It turns out that the most attractive topics for Dons are: manga, anime, k-pop; children and parents; creation; apps and games. For a year, the authors managed to earn 780 million rubles with the help of VK Donut.
Views of video content in the feed increased by 25% compared to 2022. Users started posting stories 27% more frequently than a year ago.