With the emergence of the MacBook in M-series processors, Apple’s share of the computer market began to grow rapidly, and this could turn into big problems for Microsoft in the near future. message about it seen On the CNBC website.
The publication states that Microsoft derives most of its revenue from Windows by selling operating system licenses to Dell, HP, Lenovo, and other computer manufacturers. This business accounts for up to 7.5% of Microsoft’s total annual profit and 11% of its revenue.
At the same time, according to Gartner, at the end of 2021, Apple made up 7.9% of the PC market and Microsoft 81.8%. According to current forecasts, by 2026 Apple’s volume will already reach 10.7%. Part of Microsoft, on the contrary, will be reduced to 80.5%. At the same time, Gartner said that in the next few weeks, the analytics agency will make a new prediction, most likely Apple will do better and Microsoft worse.
CNBC states that the current situation for Microsoft is worse because of the loss of control over pricing in the market rather than the loss in customer numbers. So, losing its share of the PC market, Microsoft will lose the ability to dictate its terms to customers.
Microsoft has another reason to worry about Apple’s position strengthening. Now the share of the MacBook is growing mainly due to home users – corporate customers are still fully owned by Microsoft. However, as CNBC claims, soon after users experience the benefits of the MacBook at home, they will begin to actively switch to them in the office.
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