Black Shark, the gaming brand owned by Xiaomi, announced that it has made a major change in its business strategy after a year and a half of silence. The brand, known for its gaming smartphones and accessories, announced its exit from the smartphone market and a new initiative in the energy drink industry. he is writing High Tech Mail.Ru.
The brand’s last smartphone was the Black Shark 5 High Energy Edition, which was launched in August 2022. Since then, there has been no news about the company until the last presentation in China on December 5th. Contrary to expectations, the Black Shark 6 smartphone was not introduced at the presentation.
Instead, the brand introduced its first product to the energy drink market, Black Shark energy drink. The first generation of the drink contains a mixture of 50 mg theanine, 165 mg taurine, 96 mg caffeine, ginseng powder and 5 mg phosphatidylserine, packaged in a 300 ml plastic bottle. The price of the energy drink is set at 6 yuan (about 76 rubles) per bottle.
Black Shark was created in 2017 and produced cheap gaming smartphones together with Xiaomi, one of the brand’s major investors.
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