In the market analysis conducted by VK Advertising experts, it was revealed that 67% of Russians surveyed will purchase home appliances and electronic products this year. 57% plan to shop from an offline store for the New Year, 40% will look for a suitable gift on online platforms, while 25% will be on marketplaces. The press release of the VK Advertising work was at the disposal of Gazeta.ru.
39% of the participants say that discounts and promotions do not play a special role for them, 31% say they will wait for November discounts, 28% hope for pre-Christmas discounts, 22% expect Black Friday and 11% expect new year discounts. told. Cyber Monday comes after Black Friday. Most citizens expect to save 30-40% this way.
The majority of respondents want to buy equipment and electronics for themselves – 77%, others as a gift – 23%. The largest share of citizens who decided to give electronic gifts for the New Year is in Moscow (35%) and St. It is located in St. Petersburg (39%). Residents of cities with a population of less than 100,000 give gifts in this category of products much less often – only 16%.
According to the survey results, 7% of respondents will purchase used equipment by the New Year, most of them in St. Lives in St. Petersburg – 23%.
More than half of Russians (52%) previously to buy as a clothing gift.