A month after the appearance of the iPhone 15 on the Russian market, its prices fell by 15-28%. Experts say that the reason for the price reduction is the variability of purchase prices of the devices. “News”.
The decline in prices for iPhone 15 in Russia is evidenced by Yandex data in the “Products” section. Thus, the price of the iPhone 15 with 128 GB of memory since the end of last month (global sales of the model started on September 22, and the first copies appeared in the Russian Federation about a day later) has fallen by 15%. 82.5 thousand rubles, the search engine provides statistics. The retail price of iPhone 15 Pro 256 GB decreased by approximately 28% to 128.5 thousand rubles. The price of the iPhone 15 Pro Max with the same amount of memory also dropped by the same amount.
Market participants interviewed by Izvestia attribute the price drop to the lack of shortage of new Apple devices. Artur Makhlayuk, business analyst of the Fplus IT holding, confirmed that compared to the start of sales, the average prices of the iPhone 15 have actually fallen by 12-15%, depending on the model. For example, he claims that the price difference between the marketplaces and retailers for the iPhone 15 Pro 256 GB is approximately 20 thousand rubles.
Wildberries stated that sellers independently set the prices of their products in the market.
Lyubov Morozova, lead product manager at diHouse, says that the price drop is explained by the arrival on the Russian market of new iPhone models delivered under the parallel import plan. So a sufficient number of these smartphones have appeared, these consumables meet the needs of customers.
In turn, the director of the restoration network: Rasim Lemberansky claims that there is a shortage of goods on the global market. This is especially true for models with physical SIM cards.
TelecomDaily CEO Denis Kuskov admits that the parallel import of the iPhone 15 into the Russian Federation is really well established, there are no problems with its purchase at retail or for resale abroad.
As previously reported, according to research by numerous analysts, there has been a decrease in demand for the iPhone 15 in China. connected with the popularity of the flagship smartphone Huawei Mate 60 Pro.
Previously Apple presented updated iPad.