Word ‘influencer‘ Within a few years it went from being an almost abstract neologism to being inevitably tied to a new word. To present And argument, both on and off social media. In a very well-defined event viralIt didn’t take long for the first references in internet history to appear in Spain surrender to the next generations under the leadership ‘tiktokers’. without need solvency Times when first-born ‘influencers’ will be questioned Maria Pombo anyone Sweet They monopolized all magazines and news portals dedicated to this emerging market.
Loved by some, hated by others, what does it mean? New generation The number of ‘influencers’ and the endless number of followers they attract 43 million If we add the five TikTok profiles mentioned in this article, these are claims. brands, and they not only overthrew other figures emerging from the same digital ecosystem, but also scope Equals and even surpasses that of celebrities around the world cinema, fashion or sport.
lola lolita
Born in Alicante in 2001, Lola Lolita is undoubtedly one of the best. consolidated of this new group of ‘influencers’. If anyone didn’t know him at the time, here’s the viral video of Luca Dazi announcing this already iconic campaign “Lola Lolita was caught smoking in the bar” It allowed the nickname Lola Moreno to reach the farthest corners of social networks.
I’ve been seeing her parade ever since Paristo cooperate Real And Coca Colaor dance alongside celebrities known anyone Nicki Nicole has gone from being something extraordinary to being a regular part of campaigns promotion His latest release with these brands and artists Kendall Jennerone of the special names that make up the clan kardashianIt is a testament to heights that were unimaginable until recently. crack Lola Lolita.
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Instagram: 3 million followers
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TikTok: 11.2 million followers
Mar Lucas
Moreover, this 21-year-old Sitges-raised Catalan ‘influencer’ can boast of having expanded his role in the networks by: music area. According to a recent interview for the ‘Club 113’ podcast, two yearsConsidering many of the goals he initially set musical.ly (later transformed into TikTok), Mar Lucas decided to step into music. A step that logically follows most of his body. mass.
Her debut it wouldn’t arrive until mid-2023, when its official premiere was ‘Yes you’, In collaboration with Kenya OS and Beéle. The single was successful in countries such as MexicanThe current singer raises passions every time she travels to the other side of the pond to perform. concerts numerous.
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Instagram: 2.5 million followers
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TikTok: 14.9 million followers
Nil Ojeda
Personified definition content creator. Although it is true that their expertise is direct IRL This 24-year-old Catalan young man, who has walked among crowds and traveled to different parts of the world (“In Real Life”), does not miss this opportunity. innovate with other formats. Attending all La Liga matches on the same weekend or surviving 21 days without spending a euro out of your pocket are just some of the challenges Ojeda faces in the latest phase of his career. On YouTube, in 2016.
It also hosts its own programs: ‘Beef war’It is part of the eSports company Team of Heretics He has his own clothing brand under the name. MilfShakes.
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Instagram: 1.5 million followers
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TikTok: 3.4 million followers
Marina Rivers
always wrapped up discussions This has little to do with her performance on social networks, but this 21-year-old young woman from Madrid has learned to survive in the crazy digital environment. hits. Maybe that’s why he decided to join. ‘III. ‘Evening of the Year’, Organized by Ibai Llanos, where he faced his Mexican namesake Samy Rivers in a tough fight (with victory) boxing This will complete its placement on the international map.
Now out of the fray, Rivers is facing the end of his career, at least for now. university studies (Double degree in Law and Economics) but he didn’t give up live with its content on platforms and collaborations with well-known brands such as adidas.
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Instagram: 1.9 million followers
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TikTok: 7.3 million followers
Angela Marble
A ‘fashion phenomenon’ for many. Originally from Girona, this 21-year-old girl fits his profile perfectly. ‘tiktokers’ reigning today: dances And ‘trends’ Her videos and photos on TikTok day by day On Instagram and from time to time in collaborations with brands aesthetic, fashion And to be careful staff. He also participated in counter campaigns. ‘tyranny’always in good health mental with flag
with him smile It has become an unchangeable element in social networks since the day it first appeared. ten yearsMármol has always managed to create a unique style by staying true to her style. society Your followers are eagerly waiting for new daily content to arrive.
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Instagram: 2.1 million followers
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TikTok: 6.8 million followers