According to a service description received by socialbites.ca editors, the content platform “Zen” and the urban project “Dog City” created the first content aimed at dogs in Russia.
The project was developed in partnership with professional dog groomers – we are talking about special posters of special shapes, with colors and smells that pets can distinguish.
Starting from Thursday, October 19, posters of the “Dogs in the City” project will be placed at pet eye level in the largest dog-friendly places in Moscow: from shopping malls to veterinary clinics, art spaces including the Artplay design center , on the territory of the Danilovsky market, in Four Paws stores and in the SKOLKOVO VET veterinary hospital . The list of locations will be updated regularly.
Owners will be invited to study a guide from expert authors of “Zen”: the authors talk about the intricacies of relationships with a dog and also dispel the most popular myths about their psychology and upbringing.
“In fact, it is important for us that these posters are seen not only by dogs and their owners, but also by people who do not have pets. We want people to pay attention to how much dogs need our care and good attitude,” said Artem Gebelev, author of “Zen” and founder of the “Dog City” project.
Exactly what dogs can read on posters remains a mystery.
Psychologists before refuted Myth about the benefits of pets for people with mental disorders.