According to research conducted by many analysts, the decrease in demand for the iPhone 15 in China is due to the popularity of the flagship smartphone Huawei Mate 60 Pro. The portal reports this My drivers.
According to Counterpoint Research, demand for the new iPhone 15 series in China decreased by 4.5% in the first 17 days of sales compared to last year’s iPhone 14 statistics. The main factor affecting this result was the high sales level of the new flagship Huawei Mate. 60 Pro, which Counterpoint expects to sell 5 to 6 million units in China this year.
A report from Jefferies Securities states that the Huawei Mate 60 Pro has surpassed Apple’s new products in the Chinese market and has become the leader in terms of sales. At the same time, iPhone 15 sales have also fallen significantly, and the decline could reach double digits.
CINNO Research estimates that Apple’s total smartphone sales in China will be 45.5 million units in 2023, down 2% from the previous year. The iPhone 15 series also showed a decrease of 22% or 2.9 million units in the same period, following its predecessor iPhone 14.
According to TrendForce, the production share of high-end iPhone 15 Pro models will exceed 60%. Overall, Apple will produce approximately 220-225 million iPhones throughout the year; This means a 5% decrease compared to the previous year.
Previously reportedThat Chinese smartphones in Russia are becoming cheaper and more popular.