Aim Prepares to charge for use Facebook And instagram inside Europe. devi social networks According to ‘The Wall Street Journal’, it plans to launch a subscription plan that will allow European users to access an ad-free version of both platforms for $14 (about 13.3 euros) per month.
The company, headed by Mark Zuckerberg, forwarded this proposal to regulators. European Union (EU). With this, they are trying to get around the imposed rules. BrusselsLast December, it ruled that Meta could not ask European users to accept personalized ads based on tracking their activities.
Meta would thus convey to European authorities its intention to create a plan so that European users can use Facebook and Instagram without having to see ads based on their behavior. The monthly cost will be $14. The price for access to the web desktop version will increase to $17 (about 16.2 euros).
Blow to advertising business
The decision by the European Data Protection Board (EDPB), which threatens to restrict the use of personalized ads without prior consent, is a serious blow to the owner of Facebook and Instagram. Their lucrative business is based on sales. ads Up to three. Thus, 97.5 percent of the $114,934 million in 2021 came from revenue. advert.
Both platforms track user activities to get to know them in depth and thus can segment them into profiles highly desired by advertisers. However, this practice conflicts with community laws. Data protection.