Google has started rolling out a new feature in the Chrome browser that collects browsing history and creates a data-driven user preference template. The information is then shared with third-party sites to display more personalized and effective ads, but this feature can be turned off, informs Geek portal.
However, many users expressed their dissatisfaction with the new feature, considering that it violates their privacy rights and exposes them to the risk of snooping.
Matthew Green, professor of cryptography at Johns Hopkins University, said: “I don’t want my browser to track my browsing history to show me ads, and I certainly don’t want my browser to share any of my information and browsing history with anyone else. Every random website I visit. Venture capitalist Paul Graham is the new ad. He called the targeting technology spyware.
Google claims that the new feature does not violate user privacy, as the preference profile does not contain personal information and cannot be used to identify the user. The company offered users the option to disable this feature in their browser settings.
To do this, copy one of the following links and paste it in the address bar to go to: “chrome://settings/adPrivacy” or “chrome://settings/privacySandbox”. In the window that opens, you need to deactivate the checkbox opposite the “Ad Topics” section.
Formerly Microsoft named Google Chrome is a dangerous browser.