Artificial intelligence is advancing at a rapid pace and seems to be spreading across multiple industries. inevitable. At YouTube, recognizing the potential this technology hides, “brave” The decision to integrate it into the music industry, as announced by an “enthusiast” on Monday Neal MohanCEO of the platform: “We work closely with our music partners, including Universal Music Groupto develop AI framework “To help us work towards our common goals,” he said.
For now, the incubator will start working with a variety of artists, including: anittaBjorn Ulvaeus, d4vd, Don Was, Juanes, Louis Bell, Max Richter, Rodney Jerkins, Rosanne Cash, Ryan Tedder, Yo Gotti and The entire Frank Sinatra catalog.
“I look forward to working with Google and YouTube as part of this influential group of UMG artists to ensure that AI is developed responsibly and used in a respectful and ethical manner as a tool to empower artists.”
“Like any new technology, AI brings with it opportunities, but it also poses profound challenges for the creative community,” he says. Max Richter. “The world of technology and music distribution ecosystem is developing rapidly,” says the German. “Unless the artists are part of this process, There is no way to guarantee that our interests are taken into account. We must participate in this conversation or our voices will not be heard.” The musician is arguing.
To achieve this, the video service, which was established in 2005, three principles emphasizing the fundamentals to work on, responsibility, trust And security in the process. “The principles of our framework, solid base so YouTube and the music industry navigate better in the world that awaits them,” concludes the ad.
three basic principles
This the promise of the future It has become a reality that the foundations of artificial intelligence are laid and more and more users to adopt in their lives. Without going any further, so far this year, 1.7 billion Percentage of video views on the US platform were related to these tools. That’s why the company, far from turning its back on this resource, embraces these innovations: “YouTube and our partners The entire music industry agrees to take advantage of our long history partnership and somehow adopt responsible this rapidly advancing field.
To this end, the company offered what it christened. ‘incubator’ Artificial intelligence that “will help inform YouTube’s approach to working with artists, songwriters and producers.” They’re already working on the talent roster with no time to waste. Universal Music Groupand they mention the Brazilian singer in the same statement. anittaSwedish producer Bjorn UlvaeusColombian Juanes even like music icons Frank Sinatra. “This talented group will help to gather information about experiments and research The “generative AI under development on YouTube” concludes this first point.
Another of the points they want to underline from YouTube is Rights authorship and its consequences feeis a feature that the platform has given special attention to in recent years. In this way, YouTube will continue to use technology. “content id”“one of the rights holders pay for the use of your content.” “We look forward to further developing our approach. help artists and creators make moneyero on YouTube and we will continue to do so collaboratively. partners“, they guarantee to turn off this second principle.
Finally, security community is the third pillar of this new step towards consolidating artificial intelligence in music. An example of this is policies that prohibit it depending on what content. “technically manipulated” tackling ‘fake content’ and avoid cheat They acknowledge to viewers from YouTube that the potential of these technologies is a double-edged sword: “Potential unlimited productive AI requires an approach thoughtful it’s convenient wide borders creative expression”.
as long as to protect to the community of “difficulties” as abuse trademarks and copyrights, information wrongmail not wanted and more, the San Bruno, California-based platform is able to harness that power and use it. ID of the mentioned applications.