Apple plans to increase the price of its flagship iPhone 15 Pro smartphones. In this respect informs Bloomberg.
Sources said that the iPhone 15 Pro and 15 Pro Max will cost more than the previous models, the iPhone 14 Pro and 14 Pro Max. Thus, Apple wants to increase its revenues in the face of the expected decline in demand for smartphones.
In addition, Apple will ship 85 million iPhone 15s by the end of 2023, up from the 90 million iPhone 14 it ordered from suppliers last year. The increase in the price of smartphones will allow the company to increase its revenues even during the decline in demand.
According to Bloomberg, the company’s plans are not final and Apple is only considering the possibility of increasing prices.
According to Bloomberg, the base iPhone 15 and 15 Plus will cost unchanged and will be $799 and $899 respectively, although even the estimated price of the flagship models is unknown.
Apple hasn’t increased the price of its premium smartphones since 2019, when the iPhone 11 Pro and 11 Pro Max were priced at $999 and $1,099 respectively. At the same time, analysts and insiders have already reported the expected change in the price of the flagship iPhone 15 Pro due to the use of higher-end components and better hardware.
The iPhone 15 series smartphones are expected to be introduced in September.
Previously reportedHe said the launch of the iPhone 15 could be delayed until October 2023.