Smartphone unit sales in Russia on a quarterly basis exceeded the pre-crisis level for the first time. In this respect informs Izvestia newspaper referring to retailers.
According to MTS and M.Video-Eldorado, more than 6.5 million smartphones were sold in Russia in the second quarter of 2023, which is 0.3% more than in the same period of 2021. This is the first case of positive annual sales dynamics since the beginning of 2022. Experts attribute this growth to the active expansion of Chinese brands, whose physical share has already reached 70-80%.
The representative of the Ministry of Industry and Trade confirmed the high demand for smartphones and noted that consumers are actively pre-ordering new products and are interested in new brands appearing on the Russian market. According to the official, there is no shortage of smartphones in the domestic market, including flagship models.
Mobile Research Group Principal Analyst Eldar Murtazin believes the 0.3% sales growth is a small but important result, showing the vitality and dynamics of the market. He also states that there is a change of leadership in Russia: Samsung and Apple, which stopped official deliveries to the Russian Federation, left their place to Chinese manufacturers. At the same time, consumers do not refuse to buy expensive smartphones with a long service life and functionality.
Former AnTuTu developers in your name The 10 most powerful smartphones of June.