According to Sberbank experts who participated in the panel “Creative artificial intelligence as a driver of economic growth in creative industries”, the cooperation of human and artificial intelligence technologies is the most influential direction for the development of technological trends that are on the horizon by 2026. Part of the Russian Creative Week festive forum.
Ilya Mikhailov, Managing Director of SberDevices and Head of Design and UX Research Department, who moderated the session, pointed out that creative industries are growing faster than others. Its share in world GDP is approximately 6.6 percent with an annual increase of approximately 15%. In his view, creative AI is becoming a driver of economic growth for businesses and a platform for integrating AI technologies into everyday life. However, he stressed that the creative abilities of neural networks should be understood primarily as multifunctional tools that a person uses and manages in his own interests.
“The creative abilities of neural networks have enormous potential. In no case do not compete with a person, but rather open up new opportunities for creativity and creativity. For designers, generative models are an already necessary tool for increasing work efficiency and a way to get rid of routine.
The Sber AI booth is open to forum participants – this is an opportunity to interactively create any image based on a text description using the Sber Kandinsky 2.1 neural network. The guests of the booth use a tablet to formulate the description of the image they want to take in the text. After a few seconds, the image appears on the plasma screen, it can be modified (redrawn or redrawn, including in the endless canvas mode) using the capabilities of the platform.
Earlier, Sberbank said that artificial intelligence has become a doctor’s trusted assistant in daily work: it frees up specialists’ time and gives them more effective tools to help patients.