The piecemeal sales of flagship smartphone brands Apple and Samsung currently only account for 25% of the total market, the newspaper reported.vedomostiCiting the words of Tagir Kalimullin, vice president of M.Video-Eldorado.
“At the beginning of last year and at the peak throughout 2021 [флагманов этих брендов] share exceeded 70%,” explained M.Video-Eldorado representative.
Also, flagships of Apple and Samsung occupy about half of the market in terms of money. According to Kalimullin, the current situation is comparable to 2013, after which sales of expensive smartphones of these brands consistently accounted for more than 50% of total sales of mobile devices.
The flagships of Apple and Samsung have been replaced by Chinese manufacturers, whose market share is increasing rapidly. According to Kalimullin, the number of tracks is now “just over 70%”.
According to Evgeny Kharitonov, editor-in-chief of the Ferra.ru portal, the reason for the decrease in demand for Apple smartphones was that a number of functions were disabled due to sanctions from Western countries and interest in Samsung decreased. due to the loss of competitiveness of new products in terms of parallel imports.
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