The price of Apple’s iPhone 14 smartphone has dropped by an average of 12% in Russia since its launch in the fall of 2022, with Plus and Pro Max models losing the most in price, reports DEA News with reference to industry participants.
“For example, prices for iPhone 14 Plus 128 GB (-23%, for 82,482 rubles) and iPhone 14 Plus 512 GB (-19, for 109,725 rubles) fell,” the agency said in the price comparison of the Internet service. price.ru
At the same time, the price of models of the Pro series has slightly changed: the price of the iPhone 14 Pro 256 GB has decreased by 7% (to 139,251 rubles), and the iPhone 14 Pro 1TB – by 9% (to 153,099 rubles ).
According to retailer M.Video-Eldorado expert, the cost of mobile devices is most affected by exchange rate and logistics costs. According to the company, most of the sales in early 2023 come from Apple’s Pro smartphone lineup.
Andrey Gubanov, general manager of the MTS retail network, said that the latest iPhone launch is unusual for the Russian market due to the lack of official deliveries. “Retailers bought new products at inflated prices, but were able to quickly establish supply chains, thereby reducing the cost of devices,” he concluded.
The iPhone 14 series smartphones were introduced on September 7, 2022. Devices are delivered to Russia through parallel import. Apple suspended device delivery to Russia in March 2022.
At the same time, in the first half of 2023, the Russians most interested Smartphones from the Hong Kong company Tecno.
Former tech blogger Wylsacom unpacked The most expensive iPhone 14 Pro Max in the world for 40 million rubles.