Telegram head Pavel Durov did not start stories in the messenger for such a long time due to the difficulty of introducing the function to the interface of a popular application. This was stated in his testimony by media manager Georgy Lobushkin, the former press secretary of VKontakte. Telegram-channel.
“The main problem that Telegram hasn’t released this product for this long is the difficulty of sticking this feature into the app interface,” he said.
It’s also important that the messenger largely depends on the screen size of its users’ devices, according to the media manager.
“Now that a critical mass of these same users have big screens, the team has decided that their customers are ready. We must not forget about the seriousness and presentation of video content, but the team of geniuses copes with it perfectly,” Lobushkin added.
He concluded that Stories are “the only thing that increases the depth of Instagram immersion” (Meta’s owner is recognized as an extremist in Russia and is banned), so the functionality will definitely affect the amount of time Telegram users spend on the messenger.
Pavel Durov on the evening of June 26 announcedIn early July, it will be possible to post in the form of short videos – stories in the Telegram messenger.
Similar functionality has long been available on Instagram, YouTube, WhatsApp and other popular online services. For the first time in the West such a format was popularized by the social network Snapchat.