In the first half of 2023, Russians showed the most interest in Tecno’s smartphones from Hong Kong – interest in mobile devices increased by 152% compared to the same period last year. It has been reported red blood cell referring to the data of the Internet service for price comparison and the selection of goods Price.ru.
Also, interest in Realme smartphones increased by 38% among Russian buyers, and OnePlus devices among Russians received 28% of additional demand. The interest of buyers in the country for OPPO devices increased by 22% and the interest of Huawei devices by 6% compared to last year.
In the first five months of 2023, Russians also began to actively buy Apple mobile devices. Demand for the iPhone increased 14% compared to the same period in 2022.
However, the interest of Russians in smartphones of other popular brands, on the contrary, decreased. For example, interest in Samsung fell by 18%, interest in Sony by 13%, interest in Asus by 35% and interest in Xiaomi by 17%.
Earlier in June, retailer M.Video-Eldorado reported a 15% increase in sales of smartphones, headphones, smartwatches and fitness trackers in the first four months of 2023 compared to the same period in 2022. in the company saidthat more than 45% of devices sold come from devices from six companies.