TrendForce analysts estimate that Apple could ship 200,000 Vision Pro mixed reality headsets in 2024, which is less than the Cupertino company’s other popular devices. It has been reported blog analytical company.
“The market response will largely depend on the subsequent introduction of Vision Pro models to the consumer and Apple’s ability to deliver compelling everyday features that will fuel the rapid growth of the augmented reality market as a whole,” TrendForce said.
At the same time, analysts pointed out that the new product can attract potential buyers with its design and high performance. However, the complexity of its manufacture and limited production capacity pose challenges, including the decision to launch a new device only in early 2024.
TrendForce thought that the headset’s $3,499 price tag and an external power supply with two hours of battery life would hinder more active adoption of the new product in the consumer market.
“At the moment, Apple Vision Pro has a clear lack of applications for ordinary users, which makes it more attractive for developers and corporate users,” the experts said.
Shortly after the introduction of the new device at the WWDC conference on June 5, Wellsenn XR experts analyzed the cost He concluded that the components of the first MR headset and Apple’s new product cost less than twice the retail price.