After Google launched its foldable smartphone, the Pixel Fold, Apple became the only major company that didn’t have such a device. The company has stayed out of a trend that could make tens of billions of dollars in the coming years. writer Bloomberg.
It is noted that Apple started developing a foldable iPhone a few years ago, but is still not interested in launching the device. This approach is unusual for Apple, which often falls into an established category with premium products.
According to the agency, Apple is hesitant to try the current iPhone lineup as it dominates the premium smartphone market. However, the company risks falling behind its competitors for several years in a promising segment.
Although foldable smartphones have a small share in the market, they are sold at higher prices, which helps brands move into the premium segment. Experts expect this segment to be the fastest growing smartphone market.
Strategy Analytics research director Neil Moston thinks the question is whether Apple will eventually solidify or miss out on the foldable device concept. According to him, the company has the ability to create or destroy this segment.
Currently, foldable smartphones run on Android and Samsung dominates the global market. Bloomberg also writes that there is a wide array of such devices in China that brands use to elevate their status.
Formerly socialbites.ca saidThat Google introduced its first folding smartphone, the Pixel Fold, for 140 thousand rubles.