VK is developing its own dating app and its launch could happen this summer. vedomostiWith reference to sources close to VK and the new service.
The publication says that in the future application the user will not need to be identified through an account on the VKontakte social network.
Currently, the company already has a VK Dating service integrated into the catalog of other social networking services. The resource shared that the accumulated user base of VKontakte allows to expand the target audience of the service, but at the same time is a deterrent, because some users are afraid to stumble upon one of the users of the social network who has already been added as a friend. appointment service.
Telecom Daily CEO Denis Kuskov noted that with the correct positioning and convenience of the application in terms of profile placement, dating, payment and other things, its audience can exceed the VK Dating audience at least twice.
Previously, it became known that the company Match Group, which owns the dating service Tinder. to be completed He will leave Russia by June 30. Platform representatives announced that they decided to restrict access to the application on the territory of Russia due to the “commitment to the protection of human rights”. Match Group also owns the dating apps Hinge and PlentyOfFish.