Over the past year, popular Russian tiktokers’ revenues have dropped by as much as 72%, while lesser-known bloggers have managed to increase their revenues by up to 25%. writer “Kommersant”.
According to the Association of Bloggers and Agencies (ABA), ten popular tiktokers (Nikolena, Dima Talalanov, Filaretovs and others) with 2.7 million viewers earned 2.5 million rubles per year. instead of 7.9 million rubles. last year. Experts attribute this to reduced video coverage and the departure of most advertisers.
Also, millionaire bloggers from TikTok are having difficulties switching to other platforms, as the number of subscribers on the Chinese social network and alternative sites is incomparable. In addition, as stated in the ABA, advertisers are in no hurry to offer cooperation to bloggers who record short videos on alternative sites, because very little money is made from such content.
At the same time, revenue for lesser-known tiktokers increased with an audience of up to 50,000. According to Denis Volkov, Epicstars CEO, revenue for bloggers with a small audience increased by 23-25% in 2023. He explained this by the emergence of small advertisers from Russia and foreigners filling the empty niche.
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