The revenue of the Russian division of the social network TikTok for 2022 amounted to 2.36 billion rubles, which is 29% less than in the previous year. In this respect informs The TASS agency refers to the company’s reporting in the database of the Russian Federal Tax Service.
It was noted that advertising revenues fell by 1.4 billion rubles. Another 943 million rubles. The company made money “by providing marketing and consulting services”. It is noteworthy that in 2021 the company has only one source of income – advertising. But even with it, TikTok in Russia earned more before the launch of CBO.
The company explained the decrease in revenue in 2022 by the impossibility of placing targeted ads for Russian audiences.
In March 2022, TikTok administration decided to ban the posting of new videos in the Russian Federation due to the Russian military fraud law. At the same time, Russian users were denied access to view clips from other countries.
Formerly socialbites.ca Wrote He said that Apple and Microsoft oppose the bill to block TikTok in the US.