Chinese advertising agency BlueFocus has decided to replace graphic designers and copywriters with a neural network. In this respect informs Bloomberg.
It was noted that BlueFocus management has started sending a note about upcoming personnel changes. It states that the discount will only affect freelancers.
“To embrace the new wave of AI-generated content, we have decided to stop all spending on third-party copywriters and designers today,” Bloomberg’s statement reads.
What kind of neural network to use is not reported. But Bloomberg writes that productive systems like ChatGPT will replace humans at BlueFocus. The Chinese ad agency turned to local IT giants Alibaba Group and Baidu to license the new technology.
Bloomberg noted that after the announcement, the price of BlueFocus shares rose sharply by 19%.
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