HE heat twitter almost at equilibrium According to the businessman, in an interview with the BBC, most of the advertisers leaving the platform returned to the social network (the ‘starting point’), which cut its staff by almost 80% after it was bought by businessman Elon Musk. .
In this sense, Musk It hasn’t been easy to embark on this scale of adaptation on Twitter’s staff, which now has around 1,500 employees.in late October last year, it was just under 8,000 at the time of purchase.
The businessman admitted that the departure of many Twitter engineers since his arrival has raised concerns about the stability of the platform, and while emphasizing that these problems did not last long and the site is currently working well, he acknowledged some failures in the process, including service interruptions. .
As for Twitter’s finances, Musk said the company now “more or less at breakeven point”, as most of its advertisers are back. Almost all of them have returned or said they will be back,” he said.