In Russia, TikTok mobile traffic has halved over the past year, reports DEA News referring to the work of the cellular operator “MegaFon”.
“TikTok started losing viewers in March 2022 when Russian users were banned from posting new videos. Users over 55 were the only category with increased traffic last year. In March 2023, the traffic in the application decreased by half compared to the same period of 2022.
It was noted that the decrease in traffic became permanent thanks to alternatives such as YouTube Shorts, Yappi, VK Clips and Likee. Especially against the background of TikTok, the position of the Likee service has improved – in 2022 the growth of mobile traffic reached 300%.
Earlier, the municipality of Amsterdam decided Forbidden government employees will use TikTok on their office phones.
City officials want to avoid “potential risks to information security and personal data protection” by abandoning such practices.