Since the end of December 2022 to the beginning of March, Russian smartphone spending has increased by 10-35%. referring to market representatives report “News”.
According to a Russian retail representative, the average check for smartphones in the Russian Federation in early March compared to the end of December 2022 increased from 21.5 to 23.5 thousand rubles. Moreover, as Citilink stated, this figure has increased by 35% since the beginning of the year. Retail representatives also noticed that in the first half of January and February, Russians mainly choose budget devices, while before the holidays of February 23 and March 8, they choose more expensive smartphones, which also affects statistics.
Moreover, compared to 2021 last year, Russian smartphone spending, on the contrary, decreased to 19.2 thousand rubles. This is due to the cessation of official deliveries to Russia of devices of major international brands, which are sold in the high price segment, such as Apple and Samsung, and they are replaced by more budgetary Chinese models.
It was noted that the demand for gadgets of world-famous and expensive world brands, supplied to the Russian Federation through parallel imports, has increased again. So, at the end of 2022, Apple took fourth place in the Russian smartphone market, and at the beginning of March this year took third place. At the same time, buyers pay attention to expensive models due to higher quality and longer service life due to the higher performance of the device.
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