Apple’s first-generation augmented reality headset will be CEO Tim Cook’s first device. according to the newspaper Finance Timesall previous innovations of the company were somehow created under the influence of the founder and former CEO Steve Jobs.
“The same Apple Watch was created under the influence of Steve Jobs, and iPhones or iPads were entirely his projects,” the article says.
According to FT, the VR headset will be the first device to fall into a new product category that Apple is working to develop specifically under Tim Cook.
“The Apple Watch smartwatches released in 2015 and the AirPods wireless earbuds since 2016 are based on ideas the company formulated before Cook became CEO,” the source said.
The source added that the company only started developing its future AR/VR headset “from scratch” in 2016. According to people familiar with the situation, there has been a seven-year struggle at Apple between the industrial design team and the operations department where Cook himself worked.
Before Tim Cook supported Jeff Williams, Chief Operating Officer, is on a quest to launch the company’s first VR headset in 2023, despite the development team’s warning that the product is not ready.