The Odnoklassniki social network has summarized the results of the game platform 2022, where the total revenue for developers from placing ads in their projects increased by 40%. And the increase in payments to developers for mobile games was 77%.
“In the near future, OK plans to increase the attractiveness and revenues of the gaming platform for developers by launching new ad formats. In particular, the promotional format in the form of sticky banners has become available in OK. Before integrating the format into the game and generating additional revenue, developers should only use the SDK. “It needs to perform the selection and display of ads, choose a place to display the banner – all other tasks are solved by the game platform. Sticky banners are available in the OK app on Android, but will soon be available on other platforms and the SDK will work the same when viewed on all devices.” .
However, the majority of game developers’ revenue comes from in-app purchases made by users through the revenue sharing system. The most popular shopping games of 2022 are Kiss and Meet, Christmas Tree and Pirate Treasure.