Lidl’s innovation that threatens cinemas

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It’s always a pleasure to watch a good movie or a good series at home, but think about what it would be like if you could pretend to be at the cinema. That’s what we found on the Lidl website: the perfect opportunity to get picture quality in your own home with a super mini projector.

As we all know, Lidl is a fast growing supermarket chain worldwide in recent years. Founded in Germany in 1930, the company has since grown into one of Europe’s leading brands in the retail distribution industry.

Lidl supermarkets are characterized by offering high quality products at very competitive prices, as we mentioned here. Its business model is based on efficient supply chain management and cost reduction to offer low prices to its customers. This means a wide range of self-branded products at very affordable prices, from food to household products to garden products and tools.

Lidl’s strategy is also focused on constantly renewing its product offering and adapting to market trends. The company expanded its fresh and organic products and beauty and personal care products division.

Regarding the shopping experience in Lidl supermarkets, they are characterized by a modern design and a clear and simple organization of products. The company has also taken measures to improve the customer experience, such as purchasing products online and picking up in-store.

Lidl mini project: the latest innovation of the German chain lidl

Lidl mini projector

If you want to make your home look like a cinema, you can get the Philips Neopix Projector mini project, which can project a 65-inch cinematographic experience in Full HD, according to the Lidl website. It has built-in speakers of 2 x 5 W that provide good sound, although you can also use headphones.

This mini projector can be connected to a game console, computer, DVD player or other source via its two HDMI ports. So you can also connect a hard drive to use the built-in media player to play music, videos and photos. It is remote controlled and measures approximately 26.7 x 21.6 x 14.8 cm. It weighs 1.2 kilos and has a discounted price of 199.99 euros (previously 399.99 euros).

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