What will a paid subscription to Facebook and Instagram offer?

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Aim It will begin testing its new subscription service this week, which will allow users to verify their accounts. Facebook And instagram In addition to gaining visibility, it will not allow them to change personal data such as name or profile photo in the first place.

Meta Verified is the name given to the new paid subscription service for both Facebook and Instagram matrix. social networks. The tech company confirmed this weekend that it will include additional benefits and functionality for creators.

His main proposal Account verificationUnlike what Twitter offers, it will require an official identity document to verify the user’s identity. However, this will be limited to the real name at first.

After the profile is verified, the user cannot change data such as: name or username, date of birth or profile picturebecause if any of these data is changed, the account will need to be re-verified.

The tech company confirmed to TechCrunch that it is working on a process for users to make changes to the data in question. without having to cancel the subscription.

Subscription requires minimum conditions for users who want to join after paying, such as: to be 18 years old, that the image of the official document matches the one on the social network profile and has a recent posting history.

in relation to blue badge This will show that the account has been verified, at first both subscribed and unsubscribed accounts will share the same badge, but over time the company will include the follower count in older verified accounts in more places to distinguish it from paid accounts.

The purpose of the subscription is that the creators “increase your presence and build a community faster“, both on Facebook and Instagram – with individual subscriptions -. To do this, the account will always monitor the authenticity of the user, access to support and greater visibility and reach.

This paid subscription will begin testing this week. Australia and New Zealandhowever, it’s not the first subscription offer Meta has to offer that focuses on providing follower-exclusive content and doesn’t give creators much of an advantage.

Facebook has already introduced subscriptions in 2020 and they are available at approx. 40 countries around the world, including Spain, by invitation. Here the user makes a monthly payment for access to additional digital content or special services for fans.

Instagram is also testing a subscription method that offers three options depending on the type of custom content the creator wants to offer: live videos, stories that allow engagement with “stikers”, or “badges” to identify followers. ‘feed’ comments.

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