Aim Instagram and Facebook brought new updates to the advertising system. achieve a safe advertising experience for young people by restricting access to information by minors and giving young people greater control over the ads they want to see.
The company shared its intention protect youth-friendly areas social networks, especially when receiving advertising. This goal is based on the fact that minors “are not as equipped as adults to decide how their online data will be used for advertising,” as he explains on his blog.
Aim Pre-applied changes for ads on Instagramfor example, removing the ability of advertisers to target youth based on their interests and activities.
Now, as of February, the platform will “further” restrict advertisers’ options to reach minors via Instagram; and Facebook. One of the updates is based on the removal of gender information so that this information does not serve as data to guide ad serving.
Moreover, Teen interactions on social media, such as viewing or liking Instagram or Facebook poststhey do not collect the types of ads they see.
Another new aspect is age and location will be the only data about teens that these platforms will use to display ads.. As Meta explains, knowing this information allows teens to see “age-targeted” ads, as well as products and services available where they live.
Manage ad types
By following this thread, Meta also aims to give minors more control over the ads they want to see. Starting in March, young people will be able to manage the types of ads they can see on Facebook and Instagram through the ‘Ad Subject Controls’ system.
The minor will need to enter ‘Ad preferences’ in the ‘Settings’ menu of the social network. After that, the user has to click on the ‘Ad topics’ button and enter the topics they want to manage the ads they receive in the search bar that opens. You will be able to choose between ‘See Less’ or ‘No Preferences’ for each theme you choose.
This update brings even more control for minors, as Meta’s advertising standards already prohibit the display of ads on restricted topics such as alcohol, financial products or weight loss products and services to teens.
Now with the ‘Ad Subject Controls’ system, minors will be able to fully control what they do not want to see in the ad format such as certain types of clothing or sporting events. They can also choose not to receive ads from certain advertiser brands.
Finally, Meta has a page with help information about tools and privacy settings available on their platform. Moreover, He reminded that the privacy center for teens may have additional resources available to “help them understand and manage their privacy in our apps.”