Former Apple marketer Regis McKenna talked about how Steve Jobs, founder and former CEO of Cupertino, saved Christmas for one of his grandchildren in 1998. It has been reported 9to5Mac.
According to the marketer, he received an iMac as a gift for each of his grandchildren that year, but a few hours later one in five computers had a disk problem. McKenna contacted Apple technical support and in response learned that according to company rules, a PC can only be replaced after verification, and this will take weeks.
“I emailed Jobs to ask if what tech support told me was true. Jobs called me, and then technical support, ”the expert recalled.
The marketer explained that a few minutes later he received a phone call from Apple and was told that he could get a new computer to replace the broken one. McKenna thanked Jobs for his help. “Steve’s response was ‘ho-ho-ho’ with a smile,” he concluded.
McKenna is a veteran in the tech industry, including helping Jobs launch the Apple-1 computer marketing campaign in 1976 and helping with marketing for the iPhone 4 smartphone.
Previously, a rare working Apple-1 computer with a hand-numbered clipboard by Jobs, sold At an auction for 442 thousand dollars (about 28.5 million rubles).