VK summarized the results of working with medium and small businesses. According to a press release from the company, the number of unique advertisers among small and medium-sized businesses increased by 70% during the year.
The number of entrepreneurs on VKontakte reached 2 million Since the beginning of the year, the VKontakte store has connected 1.5 times more communities than last year.
In July, the VKontakte Market was relaunched. Now the new showcase has 40 million products from over 360,000 entrepreneurs. Orders can be managed not only from the computer, but also from mobile devices.
A learning platform with articles, video courses and checklists from experts was also launched in the fall. The platform has already gathered more than 2.3 million users.
“This year it was important for us to quickly reorganize and begin to develop more actively tools and projects that will be useful for business in new conditions,” said Yegor Abramets, Vice President of VK Advertising Technologies and SMB Department.