The social network Odnoklassniki summarized the results for 2022. The total number of groups increased by more than 60,000. Due to the redistribution of impressions in favor of the author’s unique content, the time spent in the feed increased by 30%: their share also increased by 1.5 times.
Thanks to the support of content writers, as well as monetization programs, group promotion, and the relaunch of the recommendation system, the overall coverage of all publics in OK has increased by 55%.
Also, the user feed is now evenly split between the content of friends and groups. The share of authors and media in user flow increased 1.5 times during the year. And the number of publications of the groups that fell into the feed increased 6 times.
Since the launch of the Lightning smart algorithm, 2,500 groups have received support, amassing more than 3 million subscriptions in total. The average reach of each group also increased by 4 times, and the total viewership of the group’s content on Lightning increased by 5 times.
A new “Hobbies” section came out in September. In this way, thematic groups increased the relevant audience. For example, video views increased by 70%.
In addition, two new monetization programs have been launched where you can earn money from video views and showing your content. The number of writers monetizing content has now more than doubled.
“OK continued to work actively with the individual, federal and regional media segments. A separate “News” tab has been opened in the “Suggestions” section and the media audience is growing with special projects in partnership with the platform. As a result, overall coverage of more than 700 federal and 400+ regional media coverage on OK increased 82% during the year. The media’s loyal audience on the social network is also growing: the number of individual subscribers to such groups has exceeded 24 million this year,” he shared.