According to Forbes magazine, blogger Khasbulla Magomedov, also known as Khasbik, has earned about 150 million rubles over the past three years. In September 2022, he signed a contract with the UFC, after which he was added to the official video game on the basis of the championship. The nuance is that Hasbullah is 93 cm tall and weighs 20 kg. In addition, he never played sports. In this article we will talk about how Hasbik became known to the whole world.
Who is Hasbik
Khasbulla Magomedov was born in the village of Novy Khushet (according to other sources – in Makhachkala) in the Dagestan region in 2002. According to doctors, his low height and weight, as well as a completely childish voice, are due to a rare genetic disease. The man stopped growing at the age of 5. Hasbik himself declares that he is developmentally suitable for his age and does not even consider himself disabled.
“Strawberries are the bomb, to be honest.” How the internet found out about Hasbik
In 2019, many bloggers tried to become popular on TikTok. There Hasbik started publishing his first videos. In one, the man simply eats strawberries and praises her. This video has become incredibly popular. And the phrase “Strawberries are the bomb, to be honest” turned out to be a new internet meme.
But there are many viral videos and not all participants become millionaires. Hasbulla was helped by an important acquaintance, which made him a real star and brought him the first serious money.
Collaboration with Askhab Tamaev. “Legendary fight” with Abdurozik, which was not
Askhab Tamaev, also known as the Chechen Hulk, is a blogger specializing in sports. It was he who invited Hasbik to participate in the filming of joint videos. The first video was called “Khasbulla and Tamaev. One day with an 18-year-old blogger.” At the time of publishing this article, it had been viewed 3.8 million times. For him, Hasbik received 25,000 rubles.
Hasbik and Askhab TamaevEleven more such videos were filmed after that. For each of them, the man was paid 300,000 rubles. Soon, Ashab invited Hasbulla to join the fight according to the rules of MMA. He agreed to a duel with a man of the same height and weight. Abdurozik, a well-known singer from Tajikistan, responded to this proposal.
On the left – Khasbik, on the right – Abdurozik, in the center – Askhab TamaevAt first, everything went according to the unspoken traditions of the UFC: mutual threats on the network, a face-to-face meeting of rivals and a press conference. The excitement surrounding the fight was serious. However, everything was canceled at the last minute. Hasbik refused compensation of 7 million rubles, demanding an amount almost three times that amount. Apparently, this did not suit the organizers.
Watch fights under the auspices of the UFC?
Contract with UFC and conflict with Conor McGregor
During all this time, Hasbik actively developed his own social networks and took orders for advertising. According to him, he refused to promote betting and betting shops, but even without them there was no end to those who wanted to. In December 2021, Hasbullah launched his own NFT collection, which earned him $1.2 million. In other words, the man was clearly not living in poverty.
Hasbik with Khabib Nurmagomedov, a Russian mixed martial artist who competed under the auspices of the UFCUFC organizers realized the benefits of working with Hasbick. In September 2022 he signed a contract with the organization for a period of 5 years. Soon the man began to travel to sporting events, where he went to the octagon to congratulate the winner. Official merchandise appeared featuring his image, and the man was added to the game in December EA Sports UFC 4. This is a paid skin that allows you to change the appearance of any fighter in Hasbik. Note that the contract does not imply his participation in real battles, so the previously scheduled duel with another man of short stature may not take place.
Also worth mentioning is the skirmish between Hasbula and Conor McGregor. This fighter is known for attacking opponents online, and in a very aggressive manner. Mutual jokes seemed more like direct insults, which we will not repeat. Many athletes sided with Hasbik and began threatening Conor. But knowing his character and manner of communication, we can conclude that we are talking about a kind of PR.
Conor McGregor, Irish mixed martial artist who competes under the auspices of the UFCThe amount of 150 million rubles (about $ 2 million) that Hasbik has earned over the past three years was announced in Forbes magazine. It also stated that this is not all. According to Sharip Aliyev, CEO of AMC Fight Nights, Khasbullah will receive $1 million a year for the duration of the five-year contract.
Sharip Aliyev, CEO of AMC Fight Nights, an organization that organizes mixed martial arts tournamentsHowever, Askhab Tamaev said that the total amount is much less, only 30 million rubles. Which of them is right is hard to say. We only note that Hasbullah himself did not agree with the article in Forbes and even threatened the editors with a lawsuit.
Hasbick and Dana Frederick White, current president of the Ultimate Fighting Championship (UFC)It is not easy to name the reason for the popularity and demand of Hasbik. It is believed that the guy knows how to put on a real show on camera, which is interesting to watch. Of course, it looks impressive because of Hasbullah’s appearance and voice. His contract with the UFC caused controversy. Some people are perplexed, because Hasbick has nothing to do with sports, while others believe his participation will draw a new audience to the UFC. In our opinion, there is some truth to both statements.
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Source: VG Times