Stylist and fashion historian Yana Demchenko points to the slit swimsuit as the standout trend of the season, a revival sparked by its flirtation with evening wear.
For a fresh look, she suggests choosing silhouettes with slits at the hips, the décolleté, the collarbone, the back, or the sides. The bolder the design, the better, as long as the silhouette stays harmonious and balanced.
She notes that printed bikinis are particularly in vogue this season, and brighter, more playful color schemes are favored. Texture also plays a key role, with fabrics that mimic a crumpled or corrugated towel. Both options align well with a vintage vibe and pair nicely with retro-inspired accessories.
Turning to color preferences, Lamoda reports that Russian shoppers favor black swimsuits, while blue, pink, and white also rank among the top five choices.
For the Spring-Summer 2023 shows, a red jersey hue dominated May purchases, according to Lavarice. The CEO highlights pink and yellow as standout shades that flatter any tan and photograph beautifully against blue ocean tones. When selecting colors, it helps to consider more than personal taste. A muted palette such as beige or white can look spectacular on athletic, sun-tanned figures, yet may blend in with others; adding a bright shade like vivid blue or red can lift the overall look.
Understanding color, print, and texture often signals a swimmer’s model not yet known to the buyer. The right swimsuit can act like a Photoshop trick, accentuating strengths while minimizing flaws.
A fashion expert and co-founder of an online platform for fashion professionals emphasizes the value of tailoring the body type to the swimsuit choice. The advice covers common body shapes and how to select flattering cuts and details to enhance overall proportions.
Triangle or pear shapes feature narrow shoulders and wider hips. To maximize balance, focus on cuts that emphasize the top of the suit or add volume with embellishments such as ruffles, tassels, or large prints. These details can visually enlarge the bust and harmonize the silhouette.
With an inverted triangle figure, characterized by broad shoulders and narrower hips, the recommendation is to avoid adding bulk at the top. Choose swimsuits with slim straps, or go strapless or halter styles to showcase the shoulders. For the bottoms, classic shorts or similar briefs work well for this shape.
Rectangle shapes, where shoulders and hips are about the same width and the waist is not pronounced, benefit from one-piece swimsuits, especially in dark tones or small patterns. For bikinis, high-waisted bottoms help create the illusion of a slimmer waist.
Apple shapes, featuring lush curves, should highlight the décolleté with balcony-style tops and decorative elements. High-cut hips visually lengthen the legs, and high-waisted bottoms are flattering. The guiding rule is to avoid busy prints and favor solid, simple designs.
For those with curvier lines, the fabric choice becomes more important than the cut. The fabric should be clingy yet supportive to maintain shape and comfort.
The key takeaway is a swimsuit that fits snugly and holds its shape. If a lining is present, it helps prevent translucence and preserves the desired silhouette. Opt for solid colors with minimal detailing, especially small accents, and consider bold accessories like oversized hats or statement bows to keep the look concise yet expressive.